We often see all too common mistakes when we’re browsing the web and it hinders us from getting a meaningful experience out of it. Web design and layout is just as important when you’re trying to present your information in such a way that it would attract and appeal your target market. Let’s say for example, you have a food blog that deals with cupcakes specifically, you will choose a certain color palette (such as pastels) and a nice clean and simple layout for this blog which is definitely not applicable to designing a heavy metal website. So choosing the correct font, layout and graphics are essential in order to communicate the information and present it in a way that will make the viewer bookmark your site